Carti in categoria Miscellaneous & related items

Teach the Entrepreneurial Process through Real-World Examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and dif...

Develop a critical understanding of organizational behaviour Ranked as one of the top 10 most influential texts in business and management in the world According to the Financial Times' Teaching Power Rankings 2021 (research by Open Syllabus) Organizational Behaviour, 11th Edition, by Buchanan and Huczynski offers a comprehensive introduction to the subject. This market-leading textbook blends social science principles with critical thinking tools, drawing clear connections between theory and...

Organizational Behaviour by Buchanan and Huczynski is one of the best established books in this field. The authors’ popular blend of social science underpinning, challenging assumptions, applying theory to practice, and using movies to explore topical issues, makes this an ideal introduction to the subject. This text can be used by undergraduate, postgraduate, and professional students as it assumes no prior knowledge of the social sciences in general, or of organizational behaviour. Now ...

Get a solid understanding of the major concepts in microbiology with a textbook t hat offers cutting-edge research findings, powerful tools, and visuals. Brock Biology of Microorganisms, Global Edition, 16th Edition is the latest version of the most authoritative textbook in the field, offering powerful, accurate, yet accessible content surrounding the basic concepts of microbiology. The text guides you through the six major themes of microbiology ― Evolution, Cell Structure and Function, Me...

A streamlined approach to master microbiology Brock Biology of Microorganisms is the leading majors microbiology text on the market. It sets the standard for impeccable scholarship, accuracy, and strong coverage of ecology, evolution, and metabolism. The 15th edition seamlessly integrates the most current science, paying particular attention to molecular biology and the genomic revolution. It introduces a flexible, more streamlined organization with a consistent level of detail and comprehensiv...

For undergraduate courses in corporate finance or financial management. Help students practice and connect to real-world financial decisions Fundamentals of Corporate Finance offers a practical introduction to modern-day core principles, arming students with a problem-solving methodology, real-life financial management practices, and an overarching valuation framework that they can apply in their future careers. Updated with new data, examples, and exercises, the 5th Edition gives students the...

Help students practice and connect to real-world financial decisions Fundamentals of Corporate Finance offers a practical introduction to modern-day core principles, arming students with a problem-solving methodology, real-life financial management practices, and an overarching valuation framework that they can apply in their future careers. Updated with new examples, exercises, and statistics, the4th Edition gives students the opportunity to practice and apply course concepts, while connecting...

Microeconomicsexposes students to topics that play a central role in microeconomics. From game theory and competitive strategy, to the roles of uncertainty and information, and the analysis of pricing by firms with market power, the text helps students understand what’s going on in the world of business. It also shows students how microeconomics can be used as a practical tool for decision-making and for designing and understanding public policy. The Ninth Edition, Global Edition, further ...

Provide your students with a complete grounding in Accounting and Finance for successful business decisions Accounting and Finance: An Introduction, 11th edition contains all the information your students need to understand the key roles of in making business decisions. With updated content using real accounting techniques, this must-have textbook is the ideal teaching support as you help your students develop their skills for a future career in Business....

Accounting and Finance: An Introduction, now in its ninth edition, contains all the information you need to start your business career. With its use of practical techniques and real-world examples, this best-selling text teaches you the basics of understanding and using financial information. This comprehensive guide covers financial accounting, management accounting and financial management in a single text, and provides you with the tools to make informed, successful business decisions. New t...

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In Macroeconomics, Blanchard presents an integrated, global view of macroeconomics, enabling students to see the connections between goods markets, financial markets, and labor markets worldwide. Organised into two parts, the text contains a core section that focuses on short-, medium-, and long-run markets and two major extensions that offer more in-depth coverage of the issues at hand. From the major economic crisis that engulfed the world in the late 2000s, to monetary policy in the US, to th...

A Unified View of the Latest Macroeconomic Events InMacroeconomics, Blanchard presents a unified, global view of macroeconomics, enabling students to see the connections between goods markets, financial markets, and labor markets worldwide. Organized into two parts, the text contains a core section that focuses on short-, medium-, and long-run markets and three major extensions that offer more in-depth coverage of the issues at hand. From the major economic crisis and monetary policy in the Uni...

Exploring Microeconomics: Formal Theory and Practical Problems Significantly revised and updated with new real-world examples, exercises, and applications, this Fourth Edition of Microeconomics: Theory and Applications with Calculus remains the premiere microeconomics text to marry formal theory with robust, thoroughly analyzed real-world problems. Intended as an intermediate microeconomics text, Perloff introduces economic theory through a combination of calculus, algebra, and graphs. The tex...

For courses in Business. International Business: A Millennial Approach International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international bu...

These two highly-respected authors have revised this best-selling book to include more current, modern subject matter and events while maintaining those features that have contributed to its great success. It continues to use stories, graphs, and equations and a unified, logical organization to make economic concepts easy-to-understand and relevant to all readers. Users of this book see the connection between growth, trade, comparative advantage, and the production possibilities frontier. When r...

For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.